Q1B Media Language

Discuss how you use Media Language in one of your coursework productions to create meaning for the audience.

2-3 theories

A textual analysis of the text
Camera- FAM (Frame, Angle, Movement)
Mise En Scene- CLAMPS (Costume, lighting, actors, make up, props, setting)
Editing- STOPS (SFX, transitions, order of narrative, pace, screen)
Sound- MCDOVED (Music, Contrapuntal, Dialogue, Off Screen/ On screen, voice over, emotion, diegetic/ non diegetic)

Can talk about music video and digi and website.

How codes have created meaning

Intro- State what you made for production

1. Mise En Scene (CLAMPS)
Suits create the meaning of humour.
Layout. font, image, colour, body language
Use audience theories

2. Camera (FAM)

3. Editing (STOPS)

4. Sound (MCDOVED)

Genre Theory
Narrative Theory
Gender Theory
Audience

Conclusion- Effective  use of media languages is vital if a text is to communicate

Q1B Audience

Who are you targeting?
Uses and Gratifications (How does it please an audience?)
Character or situation
Information
Entertainment
Social Interaction

Theorsts
Hypodermic Syringe
The media injects information into audience and has instant effect.
Avenue Instant injection of happiness with the song being upbeat and the bright colours.

Cultivation/Drip Drip
Slowly introducing the injection

Schadenfreude
Pleasure in peoples pain or misfortune. Like total wipe out and Jeremy Kyle.

Halls Reception Theory
When a producer constructs something encoded in a text. Football in Cohen shows he was a footballer.
Dominant or preffered- meant to get from encoding
Negotiated- Can believe it but doesnt believe it
Oppositional- wont accept it.

Uses and gratifications
You getting something from the media for you.
Diversion
Escapism
Information
Pleasure
Watercooler

Maslows Hierarchy
Pyramid

Self-actualisation
Esteem
Love/belonging
Safety
Physiological

Marxist  Hegemony
There was a powerful elite and below were passive masses.

Liberal Pluralism
Active.
Allowing anyone a voice.
Avenue- 3 different personality so they can cling to them.


Intro- music video and promo pack for (genre) When planning we \ha to think who was our audience, how to encode messages and meaning and what they would gain from our pieces of work.

Who is your audience

How did you target them

Messages which were encoded

Q1B Representation

DRCAGES

• Disability
• Regional Identity
• Class
• Age
• Gender
• Ethnicity
• Sexuality

Representation of places

Stereotypes, Archytypes and counter types.

Q1B Narrative

Apply the concept of Narrative to one piece of coursework.

How is the space organised?
Is it linear/ Non linear?
Does it have enigma?
Theories? Toderos, Propp, Levi Straus, Barthes, Three Act.
Editing

Intro- Briefly what coursework was (Film Opening called Cohen).

Levi Strauss- Binary Opposites
Binary Opposites of...

P: Old and young.
E: man standing on pitch at beginning, kids getting ready for a match.
E: highlights nostagia.
themes of aging annd passing
idea routine from real life media film Saving Private Ryan which also used a flash back.

Future and past

Todorov- Equilibrium, disruption, new equilibrium
We challenged this theory. It wasn't typical of the genre to bring a problem in straight away.
Cohen didnt have disruption in the opening but the films overall follwed this theory with disruptions such as the protagonists wife leaving and him getting cancer.


Propp- Typical characters- hero, villain, damsel, sidekick, dispatcher

Barthes- Enigma, codes, Action, Symbolic,
Lots of enigma, who is the man, whats going to happen.

Barthes- Codes
Symbol of football,


Outro-Choosing a film opening meant that theories were at the heart of our idea. We thought the most influential theory we applied to our piece was Levi Straus' binary opposites theory because age played a big part in the narrative.