Q1B Audience

Who are you targeting?
Uses and Gratifications (How does it please an audience?)
Character or situation
Information
Entertainment
Social Interaction

Theorsts
Hypodermic Syringe
The media injects information into audience and has instant effect.
Avenue Instant injection of happiness with the song being upbeat and the bright colours.

Cultivation/Drip Drip
Slowly introducing the injection

Schadenfreude
Pleasure in peoples pain or misfortune. Like total wipe out and Jeremy Kyle.

Halls Reception Theory
When a producer constructs something encoded in a text. Football in Cohen shows he was a footballer.
Dominant or preffered- meant to get from encoding
Negotiated- Can believe it but doesnt believe it
Oppositional- wont accept it.

Uses and gratifications
You getting something from the media for you.
Diversion
Escapism
Information
Pleasure
Watercooler

Maslows Hierarchy
Pyramid

Self-actualisation
Esteem
Love/belonging
Safety
Physiological

Marxist  Hegemony
There was a powerful elite and below were passive masses.

Liberal Pluralism
Active.
Allowing anyone a voice.
Avenue- 3 different personality so they can cling to them.


Intro- music video and promo pack for (genre) When planning we \ha to think who was our audience, how to encode messages and meaning and what they would gain from our pieces of work.

Who is your audience

How did you target them

Messages which were encoded